Not all "financial advisors" have your best interests at heart.
Some at large brokerage firms, insurance companies or banks will do cookie-cutter, software driven "planning" for free to have the opportunity to sell you products and earn commissions....or to gather more of your investments to boost their personal income. Many of these approaches don't take into account your unique, personal needs -- and your vision for you and your family's future.
Most people think that all financial planners are "certified," but this isn’t true. Anyone can call himself or herself a "financial planner."
Learn more about the ethical, educational and certification standards required of a CERTIFIED FINANCIAL PLANNER™.
As fee-only planners, our focus is working to understand your challenges and dreams, and then developing a personalized, custom plan to give you the financial confidence and means to realize them. A CERTIFIED FINANCIAL PLANNER™ works with you to:
- Set realistic financial and personal goals.
- Assess your current financial health by examining your assets, liabilities, income, insurance, taxes, investments and estate plan.
- Develop a realistic, comprehensive plan to meet your financial goals by addressing financial weaknesses and building on financial strengths.
- Put your plan into action and monitor its progress.
- Stay on track to meet changing goals, personal circumstances, stages of your life, products, markets and tax laws.